Posts

Natural Isolates, the brave stand of the natural perfumers guild
With a press release, the Natural Perfumers Guild (NPG) has defined what is considered a natural isolate by its standards, to which all perfumers endorsed by the guild will have to abide.
In the same go, NPG has defined what Guild perfumers…

The natural perfumery trend (third part)
Luca Turin may very well have started the whole process of recognition for Natural Perfumery when in 2006, in his iconic Duffnotes on NZ Folio, he declared to the perfumistas community with an amazing foresight: "There are now officially…

Niche Perfumery – The natural perfumery trend (part two)
Not many years ago there were just 3 official types of perfumery, Vintage, mainstream, and Niche perfumery, such as Creed or Lutens.
The last 20 years have witnessed not only the birth and growth of independent natural perfumers but also…

The natural perfumery trend (part one)
Only 3 years ago natural perfumers were a striving bunch of stubborn idealists who had been brought together by Anya McCoy in the natural perfumers guild.
Those who accepted her views stayed in the guild, others left and went ahead on their…

Perfumery and aromatherapy
Honoring the guest is much more than a part of the tradition of Islam, it is part of its fundamentals.
During my years of traveling in the Muslim world, I have been a guest all the time. This is how I have learned the art of receiving guests.
When…

Olfactory education
There is a clear parallel between music and perfumery, between olfactory and musical melodies, and we shall use this likeness in order to understand better the "why" and the "how" of olfactory education.
Just like music, perfumery is an art…