scents of the soul olfactory jewels all natural perfumes

Why Choose Natural Perfumery?

All natural perfumes

The definition of natural perfume is simple: it is a perfume made of plant or animal extracts without any other ingredient.

How I became a natural perfumer

I did not really choose to become a natural perfumer or to make natural scents. It just came to me.

Initially, I indiscriminately bought the raw materials the public clamored for, with no idea of their true nature: musk, amber, violet, sandal, rose, patchouli, natural, and synthetic. I soon noticed that some of them caused me allergies and severe headaches, and I realized that these were synthetic ones.

On the other hand, when I started my business in Grasse in 1986, I bought the book Valnet on Aromatherapy and started straight away using essential oils on myself and my friends. Although I focused on selling these pure essences as attars, as they do in the East, I began experimenting and witnessing their extraordinary healing power.

I realized that synthetic perfumery materials made me ill and that natural essences would heal me. I soon came to perceive their superior beauty as well. Unlike synthetic chemical materials, life was in them. They had wholeness, cohesion, and the power to arouse positive emotions.

Therefore, I dedicated my study and trade exclusively to natural ingredients.

I chose to make natural perfumes as someone who chooses to work with precious metals and rare gems instead of plastic beads and pearls of colored glass. Natural essences are indeed olfactory jewels.

Price of natural fragrances

Natural extracts, essential oils, and absolutes are among Earth’s most expensive things. Consider that gold and diamonds last forever, while natural essences, some of which are more expensive than gold, last only for a few hours when applied to the skin for our pleasure. Five tons of rose petals make one kilogram of rose essence, millions of hand-picked jasmine or orange flowers…

As Luca Turin explained, mainstream fragrances simply cannot afford to use them anymore because of their price: “The big six perfumery firms are aroma chemicals manufacturers, and it is in their interest to keep naturals, with their attendant problems of price and quality fluctuations, to a bare minimum. Just how bare that minimum can be has become clear in the last five years, during which the cost of a «fine fragrance» formulation has gone down by half and the quality by nine-tenths. Good frags have almost disappeared: there are 500 launches each year, but only a dozen are worth smelling twice.”

The price of Natural fragrances is naturally higher than the mainstream ones because they are olfactory jewels made with olfactory gems that have a much higher cost than synthetic essences. Anybody may argue that he likes glass beads more than emeralds and rubies, but the superior beauty of gems over glass and plastic beads is not a question of opinion but of understanding. This is equally true for the natural ingredients that compose natural fragrances.

Animal scents

Men used animal pheromones long before the advent of modern perfumery. They are present in the traditional pharmacopeia. Scents were once used to heal.

Natural perfumers sometimes use animal pheromones, most of which are tinctures. When this is the case, we inform customers by stating “not vegan.”

Natural perfumery

When Luca Turin, the famous perfumery critic, wrote in 2006

There are now officially four kinds of perfumery: normal, niche, vintage and natural“,

He threw a bomb and initiated a worldwide process of recognition that is still going on, but is mainly limited to the web.

Not many shops in our cities offer natural fragrances, but the number of “scents by nature” online shops is growing steadily.

Since 2006, the number of perfumers committed to making 100% natural scents has grown, and their presence online is unavoidable. They often propose classes on making natural fragrances, which foster new vocations in natural perfumery.

It is an open-source world. Mainstream perfumery is a caste system.

To provide full information about my fragrances, I have published the list of all the ingredients I use and, to avoid any trickery, the list of the ingredients I do not use.

AbdesSalaam Attar, Perfume Composer

 

Our natural perfumes line:

The Scents of the Soul


More on Natural Perfumes

 

Thanks to those who helped in the worldwide recognition of natural perfumery