subliminal message

In a perfume, the ingredients that are not smelled are more important than the ones that are smelled.

I once had a customer who loved my perfumes but he could not stand any fragrance containing Rose. Even in those where it was present in such a small proportion that no one could smell it, he would say “there is rose”. I think that he had been traumatized during childhood, either by a nasty aunt wearing rose perfume of by a painful experience in a rose garden.

natural perfume milano

My last fragrance “Milano Caffé” illustrates very well the “subliminal dose” concept

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tendone mano psd

There is a clear parallel between music and perfumery, between olfactory and musical melodies, and we shall use this likeness in order to understand better the “why” and the “how” of olfactory education.

Just like music, perfumery is an art and even a major art, being entirely dedicated to one of our senses of perception, the sense of smell. Why is perfumery not taught at school just like music or drawing? Is perchance our sense of smell a minor sense of little importance?Do we perhaps love perfumes less than other civilizations?

School programs offer to all the basis of musical education, teaching the seven notes of our musical scale.

Olfactory education is no less important and to be able to name the scents of lavender and rose is no less important than to be able to name the blue and the red of the color spectrum.

The program that we designed is very simple and can be re-assumed in one phrase: “how to become a perfumer in 4 moves”. Read more