Olfactory memory

There is a language of scents based on olfactory archetypes. A basic, instinctive, deep and compelling language in which meanings are emotions.

How do smells get associated with emotions? Through our olfactory memory. This is the mechanism, they are memorized with the emotions that were experienced with it.

It is a very primitive process that excludes the intellectual part of the brain.
This is the part of olfaction that we share with animals, we identify and memorize smells as being simply good or bad in function of the emotional context in which they are perceived. Often with basic emotions such as fear, hunger, anger, joy, satisfaction, love…

This is why we may love some smells that other people hate because we lived opposite experiences with these scent.

Whenever smelled again, odors will reawaken the emotions associated with them in our memory so that we can identify the meaning that they bear for us in absolute terms of being good or bad, pleasant or unpleasant.

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The psychological effect of scents

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