Olfactory theories, Luca Turin speaks…

Two different olfactory theories. Do we smell the shapes or the vibrations of molecules?

Explained in a brilliant humoristic way by Luca Turin himself.

Mechanism of olfactory memory

psychoaromatherapyPsycho-Aromatherapy chart of Robert Tisserand


The perfumer invites people to smell perfumes, this can be a daily routine. sometimes it is a customer who smells the raw materials for his fragrance. I can let the barman the barman next to my office try a new fragrance,  or his customer. I diffuse scents during my didactic conferences. My pockets are always full of perfumes. I do not miss an occasion to put them on other people’s hands, I leave behind me a sillage that stuns people who do not know me.
A perfumer never has to ask to someone what he thinks of the perfume: it is enough for him to observe and read the faces. Facial expressions are infinite, liking, repulsion, it appeals to me but I wouldn’t wear it, doubtful, skeptical, intrigued, reminds me of something long ago but I do not know what, reminds me of something that I don’t like. Everything can be red from the face.

At the end the expressions are only of two categories: smiling and negative. If the person smiles it means “good”, if the person does not smile she will never buy a scent that will not make her happy, unless she wants to rid of the scent and make a gift to someone.

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